Local radio hit by big stations going national
Local radio suffered a decline in overall market share last year for the first time since 2002, according to the latest JNLR statistics.
The figures, which cover January to December, show the share held by local and regional radio down 1.1 per cent to 51 per cent of the national market.
There has been a steady movement by listeners towards local radio in recent years, with national stations suffering as a result. These latest figures have bucked that trend and see most of the gains made by local radio in 2005 wiped out.
‘‘The local licences have had a lot of...
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