Lloyds to replace DocMorris name

The DocMorris chain of pharmacies is undergoing a €1.3 million rebrand this week, as owner Celesio switches all outlets to the Lloyds Pharmacy brand, writes Catherine O'Mahony.

14th September, 2013

The DocMorris chain of pharmacies is undergoing a €1.3 million rebrand this week, as owner Celesio switches all outlets to the Lloyds Pharmacy brand that is already well established in Britain, *writes Catherine O'Mahony.*

A €350,000 media campaign is part of the rebrand, which includes print, TV and radio ads that feature 50 of the company's employees.

There's also an innovative national bus shelter campaign that uses NFC (near field communication) interactive technology, a first for...

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