Little makes large strides in the world of new media

Having perfected his plan for harnessing the power of social media sites, Mark Little is ready to turn theory into practice, writes Catherine O’Mahony

8th May, 2010

For someone who’s making a name for himself as a social media visionary, Mark Little carries a surprisingly ancient-looking mobile phone. He has an iPhone as well, but he is the first to admit that he is not a natural ‘techie’.

‘‘If anything, I’m a bit of a technophobe,” he said. ‘‘I find technology is a distraction.

What’s important is what it allows me...

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