Tuesday December 1, 2020

Little appetite for new BAI children's code

The BAI will publish its own children's commercial code soon, but there has been plenty of dissent, writes Michelle Devane.

18th May, 2013
Television advertising that targets children has long been a bone of contention. Photo: Thinkstock

The Broadcasting Authority of Ireland (BAI) is due to publish a watered-down version of the Children's Commercial Code before the end of the month.

The regulator had planned to clamp down on cheese advertisements, but they have now been given an exemption following concerns from the food industry. Despite this, the revised code is likely to cause concern among advertisers.

As planned, the rules will be more restrictive than the existing ones. All ads for...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 11 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 5 years ago