Tuesday December 1, 2020

Little appetite for new BAI children's code

The BAI will publish its own children's commercial code soon, but there has been plenty of dissent, writes Michelle Devane.

18th May, 2013
Television advertising that targets children has long been a bone of contention. Photo: Thinkstock

The Broadcasting Authority of Ireland (BAI) is due to publish a watered-down version of the Children's Commercial Code before the end of the month.

The regulator had planned to clamp down on cheese advertisements, but they have now been given an exemption following concerns from the food industry. Despite this, the revised code is likely to cause concern among advertisers.

As planned, the rules will be more restrictive than the existing ones. All ads for...

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