Lisbon Treaty ad budget shrinks by 40 per cent

The Referendum Commission has reduced its Lisbon Treaty advertising budget by 40 per cent from last year.

12th September, 2009

The Referendum Commission has reduced its Lisbon Treaty advertising budget by 40 per cent from last year.

The commission last week began its advertising campaign with €900,000 in media spend, down from the €1.5 million it spent last year. Its overall investment in marketing and public relations will be just under €3 million.

Mark Brennock, director of public affairs at public relations firm Murray Consultants and project director on Lisbon, said the spending was down because...

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