Saturday September 19, 2020

Lindt told chocolate bunnies can't be trademarked

Lindt & Spruengli, the world’s largest maker of premium chocolate, can’t seek a trademark for gold-wrapped chocolate rabbits with a red ribbon, according to a ruling from the European Court of Justice.

24th May, 2012
The Lindt Bunny: not a trademark.

Lindt & Spruengli, the world’s largest maker of premium chocolate, can’t seek a trademark for gold-wrapped chocolate rabbits with a red ribbon, according to a ruling from the European Court of Justice.

The chocolate maker in 2001 gained a trademark valid across the 27-nation EU for a chocolate Easter bunny wrapped in gold foil emblazoned with the word “Lindt” and bearing a red ribbon.

In today’s case Lindt was seeking...

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