Limit the damage to reap the recessionary rewards

David Murray has some simple advice for companies feeling the pinch from the recession: ‘‘It’s all about damage limitation.”

12th September, 2009

David Murray has some simple advice for companies feeling the pinch from the recession: ‘‘It’s all about damage limitation.”

That means slimming down their operations to reflect the downturn in the economy and working hard to stay in business, according to Murray. An accountant and ‘financial surgeon’, he is seeing an increase in demand for his services from troubled companies.

‘‘Companies are finding it increasingly difficult to beat...

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