Thursday June 4, 2020

Life in a dying business

Jonathan Stafford is the third generation to run his family’s funeral directors firm and, while it’s a job like any other, it does require a special sensitivity

29th May, 2010

Growing up, Jonathan Stafford was always told he had the right personality to take over the family’s business.

Whether that’s a compliment or not depends on your point of view.

That’s because Stafford’s family has been in the funeral business for more than 60 years, since the day they bought their first hearse and opened a coffin showroom back in 1949. For Stafford, taking the reins was a natural progression in...

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