Monday July 6, 2020

Lexus’ lap of luxury

Luxury can reach almost indecent proportions and never less than in the products offered by Messrs Lexus and Co. And that was the goal of the company when it started out.

16th February, 2008

Luxury can reach almost indecent proportions and never less than in the products offered by Messrs Lexus and Co. And that was the goal of the company when it started out.

As hard as I tried, I could not find any reference to Lexus cars before 1983 when the chairman of Toyota felt that the time was right to create a luxury vehicle to challenge the world’s best.

The world’s best, of course would...

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