Less than a third of Facebook advertisers pay says Sandberg

Only 2.3 million of Facebook's 9 million advertisers are actually paying the company anything, Facebook chief operating officer Sheryl Sandberg has said.

1st December, 2011
Less than a third of Facebook advertisers pay says Sandberg
Facebook's Sheryl Sandberg

Only 2.3 million of Facebook's 9 million advertisers are actually paying the company anything, Facebook chief operating officer Sheryl Sandberg has said.

She told *Business Insider* that the bulk of advertisers are are using the free Facebook Pages. Nevertheless the 2.3 million users who are paying for their ads are generating an expected $4 billion in revenues for 2011.

Facebook is planning to go public in or around April of next year and wants to raise $10 billion, based on...

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