Leeds Building Society woos Irish market with steady growth plan

British mutual Leeds Building Society has been developing its business in Ireland with an emphasis on steady growth, rather than unrealistic expectations, writes Emma Kennedy.

31st January, 2009

One of the newest entrants to the Irish savings market, British mutual Leeds Building Society, has been wooing Irish depositors since the middle of last year, having initially offered mortgages.

Now the firm intends to expand the range of products it provides to savers and mortgage holders here. ‘‘We came into the Irish market towards the end of 2006,” said Kim Rebecchi, director of sales and marketing.

‘‘We’ve diversified in the past, in...

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