Wednesday August 5, 2020

Leading the digital way

Companies and marketers have had to embrace technology as a vital part of their business, writes Gareth Naughton.

13th October, 2012
Edward Conmy of Alternatives Digital: 'If you are trying to change your career, try to look to a specialist role first.' Photo: Tony O'Shea

The incessant march of technology has opened up a whole new way for companies and consumers to interact, creating opportunities for marketing professionals. The digital marketing sector continues to evolve, and candidates willing to learn new skills are set to benefit.

Earlier this year a survey carried out by AMAS in partnership with the Marketing Institute of Ireland found that close to one-in-five marketing executives were spending more than half their budget online.

Digital advertising...

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