Leading the carton revolution

Jean-Charles Boisset, head of dynamic wine company Les Domaines Boisset, is the poster boy for new France. He is waging a campaign for market share, revenue and global commercial success for Old World European winemakers.

His forward-looking vision of European winemaking was highlighted in the 2004 film, Mondivino. It portrayed Boisset as buying into an uncaring globalisation process that was sweeping away history in favour of evil profit.

Despite this negative spin, European ...