Tuesday December 1, 2020

Law of the lever

Unilever Ireland’s Conor Kilduff believes that consumers’ shopping habits have changed forever – and has modified the firm’s sales approach to reflect this

21st November, 2009

In more than two decades working at Unilever, Conor Kilduff had never seen the company pressured into cutting prices. This year, as Kilduff started work as the company’s Irish managing director, it has slashed the cost to shops of all its brands - from Ben & Jerry’s ice cream to Knorr soups, Lyons tea, Hellmann’s mayonnaise and Dove soap - not once, but twice.

The move has brought the...

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