Latest Grand Theft Auto heads for $1bn sales in first month

“Grand Theft Auto V,” the video game featuring gangsters swimming with sharks, is forecast to generate $1 billion in sales in one month, four times what it cost to make it.

18th September, 2013
Grand Theft Auto V: cost as much as $250 million to develop and market.

“Grand Theft Auto V,” the video game featuring gangsters swimming with sharks, is forecast to generate $1 billion in sales in one month, four times the amount Take-Two Interactive Software spent to make it.

The title, five years in the making, cost as much as $250 million to develop and market, according to Sterne Agee & Leach. It hit stores yesterday and may top the $900 million debut of its record-setting predecessor, estimates Colin...

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