The mid-sized family saloon market is not one in which car makers take chances.
While diminished by continued growth in the compact SUV and crossover segments, it still accounts for a significant number of new cars sold each year. Toyota's Avensis continues to dominate, followed by the Volkswagen Passat, Opel Insignia and Ford Mondeo. Now there's a new offering, the Optima from Kia.
Unlike the established class leaders, Kia has nothing to lose, so its...
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