Wednesday August 5, 2020

Kia's big new saloon dares to be different

The mid-sized family saloon market is not one in which car makers take chances.

2nd June, 2012
The Kia Optima 1.7 Diesel automatic: a striking car, thanks to elongated headlights with a highly technical appearance.

The mid-sized family saloon market is not one in which car makers take chances.

While diminished by continued growth in the compact SUV and crossover segments, it still accounts for a significant number of new cars sold each year. Toyota's Avensis continues to dominate, followed by the Volkswagen Passat, Opel Insignia and Ford Mondeo. Now there's a new offering, the Optima from Kia.

Unlike the established class leaders, Kia has nothing to lose, so its...

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