Kenny fails to capitalise on Cowen’s misfortune
An Taoiseach Brian Cowen got a media drubbing after the government’s announcement of public sector pay cuts on February 4, but Fine Gael failed to use the opportunity to generate positive press, according to media analysis issued by Media Market.
The analysis showed that initial coverage on the pay cuts was very negative for the Taoiseach, but that Fine Gael failed to keep the media’s attention on opposition reaction to the cuts. Labour proved the stronger opposition party in the report findings, with party leader, Eamon Gilmore, performing well. A share of voice (share of media coverage) evaluation was also carried out, and showed a marked correlation with the recent Irish Times/TNS MRBI poll results,...
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