Kenny fails to capitalise on Cowen’s misfortune

An Taoiseach Brian Cowen got a media drubbing after the government’s announcement of public sector pay cuts on February 4, but Fine Gael failed to use the opportunity to generate positive press, according to media analysis issued by Media Market.

21st February, 2009

The analysis showed that initial coverage on the pay cuts was very negative for the Taoiseach, but that Fine Gael failed to keep the media’s attention on opposition reaction to the cuts. Labour proved the stronger opposition party in the report findings, with party leader, Eamon Gilmore, performing well. A share of voice (share of media coverage) evaluation was also carried out, and showed a marked correlation with the recent Irish Times/TNS MRBI poll results,...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago