Kellogg's signs sponsorship deal with Dublin Zoo

Kellogg's Ireland has agreed a three-year sponsorship deal with Dublin Zoo, maintaining the focus on family that the brand has pursued in recent years.

24th February, 2013
Bernadette Grant, marketing director of Kellogg's Ireland, with Darragh O'Kane, 6, at the launch of Coco Pops' sponsorship of the South American House. Photo: Patrick Bolger

Kellogg's Ireland has agreed a three-year sponsorship deal with Dublin Zoo, maintaining the focus on family that the brand has pursued in recent years.

Kellogg's Coco Pops is the new sponsor of the South American House, which is home to tamarins, marmosets, sloths, turtles and monkeys. The latter ties in with Coco the Monkey, the face of the Coco Pops brand since the early 1960s.

"The South American House is a particularly great fit for...

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