Keg theft consolation for Guinness

The recent lift in sales recorded by Guinness in Ireland and Britain may be thanks in part to the theft of 450 kegs before Christmas.

16th February, 2008

The recent lift in sales recorded by Guinness in Ireland and Britain may be thanks in part to the theft of 450 kegs before Christmas.

The robbery was reported across the world and a value of €1.8 million has been put on the publicity generated by the crime. The value of the stolen stout was €64,000.

Parent company Diageo, which reported results on Thursday, revealed that Guinness sales were on the rise again in Ireland and...

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