Tuesday October 27, 2020

Keeping the customer satisfied

RedMere's Peter Smyth says meeting with and listening to customers is a vital part of finding a product's niche, writes Elaine O'Regan.

4th November, 2012
Cork-based RedMere makes chips for high-definition video cables.

'There is one word that defines the commercialisation process and that is 'customers'. The most important part of any business is that you have a group of customers that value what you have and are willing to pay for it."

So says Peter Smyth, founder and chairman of Cork-based RedMere, which makes chips for high-definition video cables.

Smyth established RedMere in 2004 and led the company as chief executive until August, when he stepped into...

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