Just how visible is your ad?

Ireland's Outdoor Media Association launched a world industry first with the publication of Ireland's first Joint National Outdoor Research (JNOR) last week.

Outdoor has long been criticised for its lack of accountability and planning tools; but advertising agencies said the JNOR has set a new global standard by providing the ability to analyse multiple advertising formats.

David Sneddon, managing director of Mindshare, said the research was “hugely welcome. We have been swimming around ...