Ireland's Outdoor Media Association launched a world industry first with the publication of Ireland's first Joint National Outdoor Research (JNOR) last week.
Outdoor has long been criticised for its lack of accountability and planning tools; but advertising agencies said the JNOR has set a new global standard by providing the ability to analyse multiple advertising formats.
David Sneddon, managing director of Mindshare, said the research was “hugely welcome. We have been swimming around in the...
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