Just dial M: mobile ad market set to double in value

The mobile ad market in Ireland is set to double in value this year, according to media sales agency Carat.

23rd February, 2014

The mobile ad market in Ireland is set to double in value this year, according to media sales agency Carat. Spend on mobile, it estimates, will increase from €1.5 million to €3 million this year. Carat identifies mobile as the strongest growth area this year, in 2015 (increasing to €5 million, it predicts) and even in 2016 (to €8 million).

Across the board, Carat expects digital to become the number one medium in Ireland this year in...

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