Jurys Inn Hotel Group has launched its first ever above-the-line advertising campaign in Ireland and Britain, worth €1 million.
The out-of-home advertising campaign will run on a range of platforms across Britain for six weeks until early June, and will be supported by online initiatives and social media marketing in both jurisdictions.
"We're finally at the scale where we can have a strong impact and raise the profile of the brand in Britain. The campaign...
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