Jump-start for new promo drive by Tourism Ireland

Tourism Ireland's marketing plan for 2012 includes the launch of a new global advertising campaign, Jump Into Ireland, to reach up to 60 million people in 22 markets worldwide. The blueprint for 2

4th December, 2011
Jump-start for new promo drive by Tourism Ireland
Leo Varadkar, Minister for Transport, with Ann Riordan and Niall Gibbons of Tourism Ireland at the launch of Jump Into Ireland last Wednesday. Photo: Jason Clarke Photography

Tourism Ireland's marketing plan for 2012 includes the launch of a new global advertising campaign, Jump Into Ireland, to reach up to 60 million people in 22 markets worldwide.

The blueprint for 2012 is part of a broader three-year plan to build on a return to growth, eventually aiming to achieve nine million visitors to Ireland in 2015.

"I wouldn't put it up if I didn't think it was achievable," said Niall Gibbons, chief executive of Tourism Ireland. "Yes, we...

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