Jobs set to grow in digital revolution

Digital marketing is creating roles that did not exist five years ago, but employers should take care to hire marketers with the right mix skills, writes Gareth Naughton.

24th February, 2013
Colin Lewis of the Marketing Institute of Ireland: 'What you learn today will have to change in two years' time.' Photo: Maura Hickey

In Morgan McKinley's most recent annual salary survey, released earlier this month, digital marketing stood out as one of the job categories in which the 300 hiring managers surveyed predicted a rise in employee numbers in the coming year.

New and more specialised roles are taking precedence over the 'website guy who did a bit of everything'. We are seeing an increasing number of specifically skilled roles emerging across the digital marketing spectrum as companies get...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago