Jobs set to grow in digital revolution

Digital marketing is creating roles that did not exist five years ago, but employers should take care to hire marketers with the right mix skills, writes Gareth Naughton.

24th February, 2013
Colin Lewis of the Marketing Institute of Ireland: 'What you learn today will have to change in two years' time.' Photo: Maura Hickey

In Morgan McKinley's most recent annual salary survey, released earlier this month, digital marketing stood out as one of the job categories in which the 300 hiring managers surveyed predicted a rise in employee numbers in the coming year.

New and more specialised roles are taking precedence over the 'website guy who did a bit of everything'. We are seeing an increasing number of specifically skilled roles emerging across the digital marketing spectrum as companies get...

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