Jobs proven right as consumers snub cheaper iPhone

Apple co-founder Steve Jobs, who emphasised high-end consumer gadgets over cheaper ones, may have been right all along.

17th October, 2013
The iPhone 5c: some say the c stands for cheap but the price tag begs to differ.

Apple co-founder Steve Jobs, who emphasised high-end consumer gadgets over cheaper ones, may have been right all along.

Last month, chief executive Tim Cook introduced the colourful iPhone 5c, a less-expensive version of Apple’s smartphone, to “serve even more customers” around the world. It turns out people so far are more interested in its pricier, feature-rich cousin, the 5s.

Three surveys in the past two weeks said the company’s new high-end...

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