JNOR gets September launch
September 27, 2005, has finally been set for the launch of the Joint National Outdoor Research (JNOR) project.
September 27, 2005, has finally been set for the launch of the Joint National Outdoor Research (JNOR) project. The idea is to give Irish media buyers access to net audience delivery figures for multi-format Outdoor Advertising campaigns.
JNOR will apply a range of factors to reach a more accurate estimate of the audience likely to have contact with an advertising message. These adjustment factors include panel size, angle to road, visibility distance, illumination and other visual distractions.
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