JNLR to track new-style radio listeners

The radio industry, responding to new media trends, is to begin tracking how many people tune into stations by means other than radios in the kitchen or car.

26th July, 2008

The radio industry, responding to new media trends, is to begin tracking how many people tune into stations by means other than radios in the kitchen or car.

The use of mobile phones, PCs and televisions to listen to radio is to be measured from this month in the Joint National Listenership Survey (JNLR), the main trading currency for the radio sector.

The survey questions 15,000 people each year. This information will be released to...

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