Jane Ruffino: What are the chances of disruptions coming from smaller firms if a few giants control the conversation?

Every year, at this time, Apple holds its Worldwide Developers Conference (WWDC).

8th June, 2014
Jane Ruffino.

Every year, at this time, Apple holds its Worldwide Developers Conference (WWDC). Instead of drip-feeding us changes throughout the year, Apple releases all the big stuff at WWDC, and the people of the internet eat it up via a keynote that looks like a late-night infomercial. Even I, a hype sceptic, got caught in it the year they launched the iPad. I remember tweeting something like: “I don’t know what an iPad is, but I...

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