Monday November 30, 2020

Jane Ruffino: I'd rather put money into a useless app like Yo, than fund something that makes a game of poverty

I promised myself I wouldn't talk about Yo. Have you heard about Yo?

29th June, 2014

I promised myself I wouldn't talk about Yo. Have you heard about Yo? It's an app that sends the word ''yo to your friends. Or to whomever, as long as you don't want to say more than ''yo. It was developed by two people in eight hours, and within days acquired over a million users, and raised $1.2 million in venture capital. Why? Traction, viral spread, and a user acquisition cost of almost nothing are...

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