Jameson to target younger drinkers

Jameson is making a fresh pitch to shed a decade off its brand’s age profile with a new ad campaign that stars well-dressed twenty something professionals.

9th October, 2010

Jameson is making a fresh pitch to shed a decade off its brand’s age profile with a new ad campaign that stars well-dressed twenty something professionals.

The whiskey, which is owned by Irish Distillers, is already using its sponsorship of the Dublin Film Festival to help adjust its image to suit younger drinkers.

Now a €2 million advertising campaign, running across posters, print and online, is designed to encourage more young spirit drinkers...

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