It's the customers, stupid

We need to stop talking about creating jobs, and instead start creating customers, writes david McWilliams.

20th July, 2013
As a small employer of a number of people, I know that the only reason I will take someone else on is if I get more customers.

Anyone who has been unemployed, or has had a family member on the dole, will know exactly what unemployment does to people: it destroys them emotionally as well as financially. When you experience this at close quarters, you don't forget it. As a result, the single most important objective of any economy must be to get as many people in productive work as possible. Only when this has been achieved can we truly say that...

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