It's parody time in ad land

Brands risk alienating their target markets if ads are sexist and patronising, but a new parody of those ads is attracting the right kind of attention, writes Michelle Devane.

20th April, 2013
Maeve Judge, brand manager, Kerry Group.

Targeting advertising at women is a fine line to tread. On the one hand, the group represents a huge market with tremendous spending power, but on the other, it is easy to get caught out being patronising or sexist and alienating the people you were aiming to attract in the first place.

Some examples of ads that got into trouble and triggered complaints of sexism include the Yorkie 'It's not for girls' campaign, the Hunky...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago