Bulmers is putting its considerable marketing weight behind Bulmers Pear cider, which it hopes will be “the next big thing for the drinks industry”. Michael Merrins, managing director, commercial, at the cider maker, conceded that the drinks sector was not expecting any growth this year.
However, he noted that Bulmers Pear was the fastest-growing cider flavour in Britain (where the Bulmers brand is owned by Scottish & Newcastle Breweries).
He said this version...
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