Your firm's prosperity depends on its position in an alliance network - the system of alliances that interconnects all firms within your industry and beyond. Your firm can unlock three key advantages from its alliance network: information, cooperation and power.
**Information** exchanged through the network can provide your firm with ideas for product or service innovation, sources of operational efficiencies, or opportunities for finding new customers.
**Cooperation** with partners in the network, through pooling resources...
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