Sunday February 23, 2020

It's all about networking

Information, cooperation and power are three key advantages that come from your company's alliance network, write Henrich Greve, Tim Rowley and Andrew Shipilov.

29th December, 2013
The most obvious strategy for increasing your status is to form alliances with other high-status firms.

Your firm's prosperity depends on its position in an alliance network - the system of alliances that interconnects all firms within your industry and beyond. Your firm can unlock three key advantages from its alliance network: information, cooperation and power.

**Information** exchanged through the network can provide your firm with ideas for product or service innovation, sources of operational efficiencies, or opportunities for finding new customers.

**Cooperation** with partners in the network, through pooling resources...

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