“It is very important that the local consumer knows and trusts the local retailer”

Many small Irish electrical retailers are struggling against the might of global brands, but Ciarán O’Reilly of Expert Ireland has found a way they can get ahead

5th February, 2011

Many small Irish electrical retailers are struggling against the might of global brands, but Ciarán O’Reilly of Expert Ireland has found a way they can get ahead

With close ties to the construction sector and people’s discretionary spending, the electrical retail trade is struggling.

Plunging revenues and an over-supply of small retailers have made for a difficult trading environment. So it comes as a surprise, in these circumstances, that...

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