When the Nobel laureate Rajendra Pachauri addressed delegates at a climate change conference in London last September, he issued a rallying cry. ‘‘Often, when one talks about climate change, in every audience there will be somebody who asks: ‘Okay, I accept all this, but what can I do in my personal life?”‘ said Pachauri, who is also chair of the United Nations’ Intergovernmental Panel on Climate Change (IPCC).
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