Hopes that the advertising market would stabilise in 2014 were reinforced in the first quarter, with agencies reporting across-the-board increases in spending and steady improvement in business.
Estimates for the year had been bullish: bold predictions of a return to growth in most quarters of media, brought on by a change of pace, but also a lot of change.
The first quarter, however, has exceeded even these sunny expectations, according to Aidan Greene, managing director of...
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