Is a name the most important thing?

Sometimes a name is important, but service should be the main priority, writes Niall Corcoran.

24th March, 2013
Donal Clancy, managing director, with Lorraine Walsh, marketing manager, Laya Healthcare. Photo: Jason Clarke

A senior executive recently told me that the brand name his company chose didn't really matter as, over time, the brand would be defined by the service it delivered.

It got me thinking whether he had a point and, in some respects, he is right. A brand like Siemens, which has a strong global presence, hasn't been limited by its name.

So, does considering your brand name really matter? The collapse of our economy has...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago