Coolhunting. By Peter Gloor and Scott Cooper, Amacom, €26.25
The cover of Cool hunting : Chasing Down the Next Big Thing is sub-headlined with promises: ‘‘Spot hot new trends,” ‘‘identify the trendsetters’’ and ‘‘use cool hunting to your advantage’’, which, if you are going to judge a book by its cover, is really quite persuasive.
Coolhunting is the practice of attempting to trendspot - predicting...
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