SuperAwesome, the youth marketing platform led by the Irish serial entrepreneur Dylan Collins, has clinched a major deal with Lego.
The company will work with Lego to develop a digital campaign about Lego Mixels, a new range of Lego that has its own cartoon slot on the Cartoon Network. The deal was agreed last week.
SuperAwesome has developed a number of physical and online platforms aimed at children aged between six and 16, including a...
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