Thursday December 12, 2019

Irishman builds SuperAwesome deal with LegoNew range will feature on the Cartoon Network

SuperAwesome, the youth marketing platform led by the Irish serial entrepreneur Dylan Collins, has clinched a major deal with Lego.

6th April, 2014
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Founder of SuperAwesome, Dylan Collins, plans to develop a digital campaign with Lego, aimed at children. Picture: Tony O'Shea

SuperAwesome, the youth marketing platform led by the Irish serial entrepreneur Dylan Collins, has clinched a major deal with Lego.

The company will work with Lego to develop a digital campaign about Lego Mixels, a new range of Lego that has its own cartoon slot on the Cartoon Network. The deal was agreed last week.

SuperAwesome has developed a number of physical and online platforms aimed at children aged between six and 16, including a...

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