Tuesday March 31, 2020

Irish tanning brand seals US deal

Irish tanning brand Vita Liberata has done a multi-million euro deal with luxury beauty chain Sephora in the US.

8th June, 2013
Alyson Hogg of Vita Liberata. Photo: Tony O'Shea

Irish tanning brand Vita Liberata has done a multi-million euro deal with luxury beauty chain Sephora in the US. It will be stocked in 220 of Sephora's US stores as well as on its website.

The tanning company was started by Northern Irish woman Alyson Hogg. Last year, Irish investment fund Broadlake took a 47.5 per cent stake in the company.

Vita Liberata did a deal with Sephora in Europe which saw the organic tanning range be...

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