Irish ringtone sales hit €16m

More than €16 million has been spent on ringtones in Ireland this year, according to O2 Ireland.

More than €16 million has been spent on ringtones in Ireland this year, according to O2 Ireland. However, it is only one small slice of a sector that sells everything from games to multi-media messages.

More than 200 companies sell these services to mobile phone users in Ireland.

In the year to last March, 63 million texts were purchased from premium service numbers.

Aside from the operators such as Vodafone and O2, big ...