Broadcast radio in Ireland is in a stronger position than in the US, with 94 per cent of Irish people listening to radio weekly, according to a new survey.
The high figure can be attributed to fewer radio stations and more loyalty among listeners, according to the survey, commissioned by Communicorp. The study, on the impact and developmentof newmedia in Ireland, also found the commercial position of Irish radio to be strong, as 63 per cent...
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