Irish Open tees off to stay sponsor-free

It seems as though nothing is sacred in sport any more, as sponsorship takes over every aspect of almost every game.

12th May, 2007

It seems as though nothing is sacred in sport any more, as sponsorship takes over every aspect of almost every game.

Tournaments such as rugby’s Heineken Cup and English football’s Carling Cup, multimillion jersey deals, Formula 1’s car logos and stadium renaming are all symptoms of the overload of money flowing into sport from sponsors who want their brand emblazoned on every possible surface.

However, one competition is bucking the...

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