Irish-based firms are to have their corporate reputations measured externally for the first time next year.
Corporate Reputations, a PR firm headed by Niamh Boyle, has become an associate of the Reputation Institute, the world’s leading reputation consulting firm. The company is to use the Reputation Institute’s global methodology to frame an Irish reputation survey.
Ireland RepTrak, due out in Spring 2010, will rank1 00 Irish based firms according to their...
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