Irish firm had written exam before making Guinness ad

Carat has been named as sponsor of Newstalk's new TED Radio Hour, which airs for the first time today.

21st September, 2014

Carat, the Dentsu Aegis Network-owned agency, has been named as sponsor of Newstalk's new TED Radio Hour, which airs for the first time today.

The package includes spots, live mentions, stings, an online presence and social media promotion. Fifty-two episodes will air on Newstalk. It is understood that four media agencies pitched to be the programme's sponsor, which is indicative of a shared desire for better public visibility in the sector.

''We're delighted to be...

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