Buoyed by a new prominence during the Icelandic volcano travel debacle, Irish Ferries is kicking off a multimillion euro advertising campaign that stresses the quality of its on-board ferry experience.
A new TV commercial shows a woman navigating her way through the on-board environments of the Ulysses ferry, the largest in operation in this region. Javelin Advertising created the campaign for the company, and the ads are launching in Ireland, Britain and France.
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