An Irishman has just signed up Formula One to spearhead a global awareness drive for LG, the giant Korean mobile phone and TV manufacturer, writes Catherine O’Mahony.
It’s a long way from Ballsbridge to Seoul. Dermot Boden, chief marketing officer of LG, was born in Ireland to a Dublin mother and a Newry father. Although he was educated in London and worked internationally, he still proudly retains his Irish passport.
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